Canada Post has been delivering advertising pieces by mail for decades. The only draw-back to advertising this way is how people perceive “junk mail”.
Our solution to junk mail is “Sticky Ads” on a large, impossible to ignore postcard.
Let me explain…
When your advertisement is grouped with others on a large postcard, it costs less than solo advertising because you share the space. On top of that, we include something called “Sticky Ads” to make it interesting. “Sticky Ads” are frequent purchase items such as restaurant deals, spa offers, supplement deals, etc.
Typical solo ad example: A roofing company mails flyers to 10,000 homes, hoping to get a response. When a roof lasts 20 years or more, interest level is low so it’s perceived as junk mail. Same thing applies to any business with a long service cycle.
Instead of a solo ad mailer being ignored for lack of interest, a Co-Op postcard remains in the home or office for a few weeks. Reason being – “Sticky Ads” are interesting, so your offer has staying power.
Sticky ads draw attention because they’re useful. Restaurant offers, salon deals and similar ads tend to make a Co-Op postcard remain in the home or office instead of getting tossed in the garbage.
People look forward to these postcards because they discover new places to visit and things like deals on pet foods. Home service companies and medical professionals get better exposure by advertising on our postcards because of the level of interest they generate.
These postcards are printed on heavy 16 point card stock with glossy UV finish and professional graphics, making them stand out from the crowd.
The Beginning Of A Great Friendship
You are an expert in your field so staying focused there is your best use of time. Let us handle Co-Op postcard marketing for you.
We specialize in two lead niches (supported with “Sticky Ads”)
- Home Service industry such as Plumbing, Roofing, Landscaping, Power Washing…
- Professional Services such as Dental, Chiropractic, Physio Therapy, Legal, Brokerage…