Canada Post has been delivering advertising pieces by mail for decades. The only draw-back to advertising this way is your perception of “junk mail”.
Our solution to junk mail is “Sticky Ads” on a large, impossible to ignore postcard.
Let me explain…
Co-Op Advertising on Billboard Postcards
Your advertisement is grouped with others on a huge postcard. It costs less than solo advertising because you share the space. On top of that, we include something called “Sticky Ads” to make it interesting. “Sticky Ads” are frequent purchase items such as restaurant deals, spa offers, supplement deals, etc.
Instead of a solo ad mailer being ignored for lack of interest, a Co-Op billboard postcard remains in the home or office for a few weeks. Reason being – “Sticky Ads” are interesting, so your offer has staying power.
Sticky ads draw attention because they’re useful. Restaurant offers, salon deals and similar ads tend to make a Co-Op postcard remain in the home or office instead of getting tossed in the garbage.
People look forward to these postcards because they discover new places to visit and things like deals on a spa or local bar. Advertisers get effective exposure on these postcards because of the level of interest they generate.
Billboard postcards are printed on heavy 16 point card stock with glossy UV finish and professional graphics, making them stand out from the crowd.
Lets Work Together
Direct mail works! Let us help you test a new branding channel through direct mail. We target business offices for B2B companies and owner occupied residential homes for B2C oriented businesses. Take a look at the recent Canada Post study on how receptive people are to direct mail right now. Click here for the report
- Direct mail is 21% easier to understand than digital media
- It produces 71% higher brand recall
- And creates 20% higher motivation response!